Friday, July 21, 2006


Since Advertising is a backbone of any business, it is essential that one is completely familiar with all the loopholes of advertising. In the next few articles, I shall be discussing about various aspects of advertising. First and foremost thing is to develop marketing and advertising strategy. The article below discusses this.
For your business to prosper you need customers. People will come to buy your product only if they know you exist. You need to advertise your product, so that customers can come and have a look at your online store. Then you need to develop some kind of plan or an advertising strategy. Make sure you stick to your plan. If you don’t plan your advertising in the beginning, your business might later land in some serious trouble. You must always remember that,
“By failing to prepare, you are preparing to fail".

The IPSOS study indicated that one of the top challenges faced by online business owners was creating awareness of their site. With million of websites on the Internet, your website can easily get lost if you don’t invest enough time or money in promoting your site. To make your advertising stand out, you’ve got to have a plan. One of the greatest mistakes newcomers make is to invest money blindly in all kinds of advertising without first charting out a marketing and advertising strategy. They do not employ any testinging or trackinging system. So they are totally unaware about which of their ads are working and which ones are not. They keep investing money without any effective results. Then when the business does not seem to work they get frustrated and give up. Many experts say a new business should allocate about 4% to 5% of projected gross sales for advertising. Setting up an advertising and marketing strategy is therefore really important before you actually start your business. A comprehensive and well planned marketing and advertising strategy must comprise the following components:

Setting up a budget for marketing and advertising:
Before you start your business try to gather as much money as possible for your advertising campaign. It is true that you can start your online business by investing just 50-100$ per month but this holds true for small online business only. Larger businesses need more investment. The larger is your advertising budget, nearer you are to success. However with an opportunity like SFI you can start with a budget of about 50$ or even less per month. If you invest more, you are likely to succeed sooner. Give your business time to ripen. For a year don’t eat from your business, keep on investing and re-investing. One day, the business will be strong enough to support itself and its owner. No business can survive for long without some form of consistent advertising.
other components which form a part of marketing and advertising strategy are:

Tracking and testing your advertising

Never sacrifice your advertising budget

Writing an eye catching advertisement

Maintain Consistency in your advertising efforts:
You must be consistent in your advertising efforts. Even if your business is not doing well, don’t try to cut down on advertising. Even though you might get inclined to cut down the advertising budget to decrease your expenses, try not to do it. At least don't cut it down completely. If absolutely necessary, reduce your budget but definitely don't eliminate it completely.

Time allocation:
deciding how much time you are going to devote towards advertising. For any business to grow you need to put in some time and money for advertising. Decide how much time you can give to business and how to squeeze in your business around your existing schedule , so that you can devote maximum time to your business.
Divide your advertising budget for diverse types of advertising:
Consider diverse types of advertising methods, both online and offline. Divide your advertising budget into diverse types of advertising. Don’t invest all your money into a particular type of advertising or invest all money at once into many types of advertising.
Draw out a step by step plan: Go slowly and step by step. You must start advertising slowly. Decide which method of advertising you would use first and how much money you would invest in it. Then after repeated tracking and testing see which ads work and which don't. Then go on to the next method and repeat the same procedure.
There is no sudden leap into the stratosphere...There is only advancing step by step, slowly and tortuously, up the pyramid toward your goals... -Ben Stein

Checking and re-checking your advertising plan regularly:
Once you have set up your advertising and marketing strategy, you must keep checking its various elements from time to time. One reason is that in today’s world, things are changing at a very fast pace. New methods come up every day and older ones become obsolete.
When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal”Napolean Hill
If your business is not doing well, you must specially re-check your advertising plan. Don't blame your failure on luck. Chances are high that there is some deficiency in your marketing plan or you are not executing it properly. May be your budget is not adequate, you need to increase it. Maybe your advertisements are not good enough, maybe your methods of advertising have become obsolete and you need to adopt newer ways or you are not maintaining a proper track of your advertising campaign.

Thursday, July 20, 2006


This article is a contuination of the previous article and enlists a few other sites which you can sign up for free in order to earn some money.
One way to earn some money is to write and express your thoughts. is a site which you can join for free and earn some money by writing answers to the questions about which you are knowledgable.
Earn money through blogging: This site helps you earn money through blogging. Click here to join for free.

Friday, June 30, 2006


As promised, in my next few articles I shall be telling you about other ways of earning money on Internet starting with zero investment.
All the sites I shall be telling you about are totally free to join. You can join today and start earning money. I advise you to join all the sites as all of them work on different principles. By joining all of them you can gather multiple sources of income. You must accumulate all the money you are able to earn and invest it in your online business. Don’t worry you just need about 50$ a month for advertising a business opportunity like SFI. All the sites that I am telling you about are genuine and have helped me earn money, which I use as my advertising budget. I advise you to do the same. However you must remember that making money through any site requires hard work, patience and persistence. It took me over six months to have a continuous flow of money from these sites. Now I shall tell you about these sites. First one is :
Cashfiesta is a US site which works well internationally. You can make money from this site, without many efforts from your side. How much money you earn and the speed with which you earn it depends on how many hours you remain online everyday. They offer you a number of programs which you can sign up to increase the rate at which your points will be converted to cash. Click here to join now and start earning some money.
Copy and paste the website address on your browser and go to this site. Download the cash fiesta bar after signing up. When ever you are online, all you have to do is set up the fiesta bar. It will occupy the top of your browser, reducing the size of the screen somewhat, but that does not matter really, you can keep doing what ever you want to. The fiesta bar will keep displaying some advertisements. If you are interested in any click on it, else keep doing your work, Just keep an eye on the fiesta man. When it starts acting weirdly, either it starts running on the screen or stops moving at all, just click on it. You keep collecting points as long as the fiesta bar is on your screen and you are online. Exchange your points for some money, as cool as that. If you are interested in gaining more points just sign in for the free offers listed, though it is not obligatory. Refer your friends to this site and increase your earning. Once you reach the 50$ mark you can redeem your points for a check. They don’t pay via pay pal but they do deliver the check world wide. They pay you in dollars. You can work from any country in the world. Downloading the fiesta bar does not in anyway affect your internet speed. There is no spy ware or any kind of invasion of your privacy. So you can safely earn some money from this site.

Another easy way to collect some money is to start filling up paid surveys. That is an easy way to make money and does not take much of your time too. You can easily continue filling up paid surveys and building your business side by side. you can advertise your business using the money you have earned from the surveys.

Monday, June 26, 2006


Before getting involved in an online business ventures one question in every newcomer’s mind is: ‘How much money do I need to invest in my online business?’ This article tells you in detail that the amount of money needed to start an online business is quite less.


Gathering a budget- not only is extremely vital for your business but also is a thing with which every newcomer might have to struggle initially. For any business, whether it is an online or offline, you need to have a budget in order to run your business. You need money to manufacture your goods, then get a storage place, maintain an inventory, pack and transport goods to your customers, and advertise your business. However with a business opportunity like SFI, you need not do all these things. All you need to do is to advertise your business. You will be provided with your own personalised websites when you join SFI. All you need to do is to bring people to your SFI websites. All the other things like billing, packing and shipping and customer care, SFI will do for you. It won’t cost you a cent to join SFI. It is absolutely free. Join SFI now, if you haven’t yet done so. SFI provides you free training and also provides you with numerous free resources. With a budget of about 50$ per month you can easily run your business. Gathering 50$ per month is not all that difficult. Think of the money you are going to save by staying at home. You need not spend money on gas or car maintenance. Think of the amount of money you will be saving by cutting down on mid-day coffee and sandwiches everyday. If money is still the problem, you can easily collect 50$ per month by saving pennies everyday. Start saving pennies from today. Saving pennies can yield you pounds over time. The extra pennies and dollars you could extract for your business could spell the difference between success and failure for your home business enterprise.

Another thing you can do is to first build your business part-time around your existing day job. When your business has grown enough, give up your job and become involved full time, in order to earn full time income from your business.

If you are still not feeling very comfortable,don't panic. In my next few articles I shall be telling you about other ways of earning money on Internet starting with zero investment. In the articles to follow I shall also be telling you about many free resources to build and promote your business. So try to gather an advertising budget every month. Remember that the more you invest, more would be the profit

Monday, June 12, 2006


This article aims at eliminating any fear you have in your mind, regarding opening an online business.
Most people don’t venture out into a home business simply because they are scared. They are not scared of the business opportunity; they are skeptical of it being an online opportunity. They feel it is not going to work or they feel that they might have to spend a lot of money. We have often heard,’ there are a lot of scams going on, on internet. These scams will cause you to lose every dime and you will end up broke, disheartened and cheated upon'. True there are a lot of scams happening over the net, but among them there are a few genuine programs too which help people make a decent living right from their home, all by themselves.
I don’t understand why people are embarrassed to introduce their home business to their friends and relatives. I think that is completely ridiculous. Now, if you heard about a great place to eat in the town, wouldn’t you call up your family members and friends and share this news with them. Similarly you have found an honest and genuine home-based business opportunity. Shouldn't you tell all your friends and relatives about it ? In fact you should proudly present the opportunity like here to get started.
If you are still not convinced read the article on 'avoiding work at home scams'

Saturday, June 10, 2006


This article focuses on the following points:
It is not difficult to find time to squeeze in your home business even if you have a busy schedule.
The key is not to give up, success will come but in it’s own due time.
First year of your business is the toughest and might give you no or very little profit.

Finding time for your home business

You might say I am too busy for a home business; I have no time for an extra job. Think carefully, maybe You have 2-3 hours of spare time in the evening in which you would like to do a part time job or maybe if you are like me, you have a habit of sleeping late. Maybe you have a habit of getting up early in the morning and can spare an hour or so in the morning. You can use this time to build up your new business. It is better if you are consistent in your activities, that is spending one hour daily on your home business is better than working 10-12 hours a single day and then not working on it at all for 5-6 days. If you are steady in you efforts, no matter if you are slow, you will surely win the race of achieving financial freedom. A good idea would be to start your home business about your existing job, spending an hour or so everyday gradually building up your business and once it grows, you can leave your present job and devote your self entirely to your new job.
Maybe you are retired and short of money, you don’t want to indulge in too much physical activity and want a work at home job, which can be easily moulded around your existing schedule. Below is an example to show you how this can be easily done, without too much exertion on your part.
7:00 am: wake up
7:30-8:30- morning walk, taking the dog for a walk in the garden.
8:30-10:00 am: breakfast, reading newspaper
10:00 am-11:00 am-reading your favourite book
12:00-1:00 pm: spending time on your new business
1:00-2:00 pm: afternoon lunch
2:00-4:00 pm- afternoon nap
4:00- 5:00 pm- evening tea/ evening walk
5:00-7:00 pm – spending time with family/ friends
7:00-:900 pm- spending time on your new business
9:00-11:00 pm- dinner and watch television
11:00 pm – go to sleep.
See you can easily fit 2-3 hours everyday in your existing schedule and as your commitment towards your business grows or as you want to increase your commission checks, you can increase your efforts and time according. As you learn skills of your trade, you can utilize various techniques to automate your business and thus saving a lot of your time. If you don’t want to spend money on these automation tools, you can also hire a few people (number depending upon the jobs to be done), say a writer to write articles for you. Ultimately it all comes to a single thing where there is a will there is way’. If you are really keen on starting your new business and obtaining financial independence then nothing can come in your way. Also it may take some effort in the beginning; first year of your business is the toughest and might give you no or very little profit. You might even run into a loss, but the key is not to give up, success will come but in it’s own due time. Once your business is set up, you don’t have to put in much effort.
Start your business around your present job. The beauty of doing an online business is that can be done part –time maneuvering your schedule around your existing job. It is not important how much time you invest everyday, more important is that you invest some time everyday, even if it is just half an hour. Consistence and persistence on your part will help you go a long way and help you achieve your goals even before you realize. As Woody Allen has put it ‘Eighty percent of success is showing up’.
The beauty of the program like SFI is such that you are provided with a residual income and leverage income, which keeps on coming, even when you stop working all together.

Wednesday, May 24, 2006


In the last few articles I had been telling you how to use your knowledge in order to make your own information product in form of an e-book. In this article I have further expanded this idea. This idea is especially suitable for moms who want to work from home as they are forced to stay at home because of their kids.

Work at home idea for stay at home moms

It can be really cumbersome for the new mom to take care of her first new born kid. Let us assume that you are a mother of three kids and have faced all those problems which a new mother is likely to face. You can write articles about different problems you faced and how you tackled each of them. A few examples are: what do you do if the baby does not stop crying, how do you develop a proper sleep schedule for the baby, how often do you feed your baby? How to develop a sleep routine for new born babies? How and when to start weaning? etc, etc. You can write articles on numerous such topics and then compile them into a nice e-book. This e-book is likely to attract attention of lot of pregnant ladies and new mothers. You can sell this book on your website or online store. If you are successful in your first venture, you can come up with another book dealing with toddlers and their problems. In fact you can come up with a whole series of e-books each dealing with a particular stage of child’s growth starting from new-born baby to toddler to school going age to adolescence. Once you start you will come across plenty of articles you could include in your e-books. See how simple that is, all you will have to do is to design a website, put your e-book for sale and then promote your website. You can also add advertisements related to baby products. You can exchange links with the related sites. Once your the site starts selling well, you can also plug in an affiliate program to really boost profits. When someone visits your site to read an article about weaning, she may get interested in an advertisement on your site dealing with baby food. She might decide to click on it and even buy it if she likes. You earn a little commission from the sale of the baby food. In the long run she applied the weaning tip you had mentioned in the article, so she took note of your site. The baby really loved the baby food. So she starts to buy it on a regular basis meaning regular commission for you. She frequently visits your site whenever the baby has any problem, and then finally decides to buy your e-book (all the series) because she really finds them useful. But then she has a better idea she decides to become an affiliate and thus earns commission on the purchase of those e- books. She organizes a birthday party for her kid. During the party she mentions about your e-book to all the other mothers. Many get immediately interested and decide to buy it from her. Being an affiliate she earns commission on the sales. And for you, there is increased traffic to your site, without you doing any advertising and there are increased sales. You might have given a certain amount of commission to your affiliate but you didn’t spent anything from your pocket after that initial sum you had invested in your website and e-book. See how simple it is even for a mother of three kids to run a home based business by staying at home and selling her own knowledge in form of an e-book. You don’t have to be a MBA or an internet guru to do this.